Suojelija fundraising concept for Helsingin ensikoti ry
Client:
Helsingin ensikoti ry
Where other people are worried, we are hopeful
More than 500 newborns and their families in Finland’s capital region need support every year.
Suojelija is a fundraising campaign launched by the Helsinki Mother and Child Home Association (Helsingin ensikoti) and created by Flock and Centura ry to help newborns and their families in the Helsinki region.
Flock designed Suojelija’s visual expression and material for the fundraising campaign.
Markku Rönkkö wrote and directed the touching commercial film.
More information: www.suojelija.fi
Video Credits:
Production by Imppu Tiirikainen, Mjölk
Photographer Pietari Peltola
Editor Mikko Löppönen, JamesPost
Music by Anna Puu, Jukka Immonen, Fried Music Oy
Voitto Gala photos: Miikka Varila
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“Everyone needs Protectors. We need them when life throws hardships and speed bumps our way. Suojelija is a message about kindness, compassion. It is something that shows the good in us. Being there for others is the best way to nourish your relationship with yourself. These amazing people from Flock and Centura built the Suojelija concept together with Ensikoti to ensure that newborns in this world have protectors. And so that you can be part of something good.”
Tuomas Kurttila
Executive Director