Where other people are worried, we are hopeful
More than 500 newborns and their families in Finland’s capital region need support every year.
Suojelija is a fundraising campaign launched by the Helsinki Mother and Child Home Association (Helsingin ensikoti) and created by Flock and Centura ry to help newborns and their families in the Helsinki region.
Flock designed Suojelija’s visual expression and material for the fundraising campaign.
Markku Rönkkö wrote and directed the touching commercial film.
More information: www.suojelija.fi
Production by Imppu Tiirikainen, Mjölk
Photographer Pietari Peltola
Editor Mikko Löppönen, JamesPost
Music by Anna Puu, Jukka Immonen, Fried Music Oy