Brand and concept renewal of the Coffee House chain

Coffee shops have maintained a strong position among consumers despite the changing global and market situation. The Coffee House chain has also been well positioned for national growth. The re-launch of the chain set out to build a more attractive, coherent and distinctive brand and concept. The aim was to reach new customers from the cafés' active user base and to develop operational models to increase sales.

"The brand and concept redesign, carried out in collaboration with Flock, has proven to make the chain more attractive to a new, active café clientele. The new concept has delivered just the right product and service models needed to improve the customer experience and increase sales. The revamp is not just a visual change, but a holistic improvement that sets Coffee House on a competitive and growth-oriented path," says Kati Piispanen, SOK, Business Manager.

"Flock's work is goal-oriented and results-driven. Their vision and commitment has enriched the work and supported the achievement of the objectives", continues Kati Piispanen.