New service package for DNA
Client:
DNA Oyj
Flock was commissioned by DNA to create the basis for the commercial concept of a new service package together with DNA professionals. In addition to the concept, the aim was to clarify the value proposition and to create an internal and external communication strategy.
The work started by establishing the baseline, setting objectives and making a carefully timed work plan. The time frame for implementation was 60 days.
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“In co-operation with Flock, we designed a new service package for DNA customers. The schedule was exceptionally tight and the task involved a large team of DNA professionals from across the organisation. Together we came up with a service concept, a value proposition, a name, and a practical plan to bring the service concept to market within the agreed time frame. The work was efficient, productive and a lot of fun.”
Ville Lehtinen
Business Development Manager