Visual identity of City Center Offices
Client:
Sponda Oy
Flock was entrusted with the task of redesigning the look, marketing communications concept, main messages and imagery of Sponda’s City Center Offices. The redesign also covered the content and look of the website. Flock also produced 3D modelling images for marketing purposes. The marketing campaign was aimed at reaching potential tenants within the realm of tech, product and gaming companies. The campaign was spearheaded by a unicorn, with the slogan “Park your unicorn here” as the main message.
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“We have been really happy with the campaign and it has been praised for the level of attention it generated. The renderings have also received positive feedback for their high quality and originality. We thought the creative idea was excellent and distinctive, something that truly stood out in the market. Our co-operation with Flock was and has always been agile. From the get-go, Flock’s highly skilled designers and solid project management team brought to the table excellent creative ideas with clear examples, making it easy to start taking concrete steps.”
Simo Parviainen
Head of Brand & Marketing